Effective date: 18 September 2025
Who we are: Craft Frame WORKS Ltd (trading as CraftFrame.Agency), a company registered in England & Wales (Company No. 16669774).
Contact: contact@craftframe.agency
CraftFrame.Agency (“we”, “us”, “our”) respects your privacy. This notice explains what personal data we collect on our website (including subdomains) and how we use it. If you have questions, email contact@craftframe.agency.
We collect only what we need:
Contact details — name, email, phone number if you submit a form or contact us.
Business information — company name, role, interests, and any information you choose to share in messages.
Usage data — pages viewed, links clicked, device/browser details, IP address, and general location (city/country).
Cookies & similar tech — to run the site and understand usage (see Cookies below).
We do not collect special category data (e.g., health) via the website and we do not sell your personal data.
Directly from you when you fill out forms, subscribe, download content, or contact us.
Automatically via cookies and analytics when you browse our site.
From third parties where you allow platforms to share data with us (e.g., when you follow links from social networks or ad platforms).
We process personal data under UK GDPR and the Data Protection Act 2018 on these bases:
To respond to enquiries and provide services (Contract or Legitimate Interests).
To operate, secure, and improve our website (Legitimate Interests).
To send updates/marketing where you’ve opted in, or where our legitimate interests apply and you can opt out at any time (Consent or Legitimate Interests).
To meet legal obligations (Legal Obligation).
If we rely on consent, you can withdraw it at any time by emailing contact@craftframe.agency.
We use cookies and similar technologies to:
make the website function,
measure performance and improve content,
optionally personalise content or measure advertising effectiveness.
You can manage cookies via our banner (where shown) or your browser settings. Blocking some cookies may affect site functionality. For questions, email contact@craftframe.agency.
We share personal data only with:
Service providers/Processors who help us run the website, analytics, hosting, email, CRM, and security (they act under our instructions).
Professional advisers (e.g., legal/accounting) where necessary.
Authorities when required by law or to protect rights.
Business transfers if we undergo a merger, acquisition, or reorganisation.
We do not allow providers to use your data for their own marketing.
Some providers may process data outside the UK/EEA. Where that happens, we use safeguards such as adequacy regulations or Standard Contractual Clauses. To learn more, email contact@craftframe.agency.
We keep personal data only as long as needed:
Enquiry data: typically up to 24 months after our last interaction.
Client/contract data: as required for contracts, tax, and accounting (usually 6 years in the UK).
Analytics data: according to our analytics tool settings.
We review retention periodically and delete or anonymise data when no longer needed. Details on specific retention periods are available at contact@craftframe.agency.
You have the right to:
Access your data and get a copy,
Correct inaccurate data,
Delete your data (in some cases),
Restrict or object to processing (including direct marketing),
Data portability (in some cases),
Withdraw consent where processing is based on consent.
To exercise any right, email contact@craftframe.agency. We may need to verify your identity.
You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk. We’d appreciate the chance to resolve your concerns first at contact@craftframe.agency.
We use appropriate technical and organisational measures to protect personal data. No system is 100% secure, but we work to prevent unauthorised access, use, alteration, or disclosure. If you suspect a security issue, contact us immediately at contact@craftframe.agency.
Our website is not intended for children under 13. We do not knowingly collect data from children. If you believe a child has provided personal data, contact contact@craftframe.agency and we will delete it.
Our site may link to other websites. Those sites have their own privacy policies, and we are not responsible for their practices.
We may update this policy from time to time. We will post the latest version on this page with a new “Effective date”. For material changes, we may provide a more prominent notice. Questions? contact@craftframe.agency.
