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Strategic by design. Creative by nature. Engineered to perform. Framed to scale.

We partner with Brands to collaboratively design sharp, scalable marketing strategies driven by data and creativity.
From first brief to final frame, we engineer projects that meets your goals with measurable precision.
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Built for Results. Not Overhead.

You’ve seen the overbuilt scopes and oversized teams.
What your business really needs is focused expertise, agile execution, and results you can measure.
 

At CraftFrame.agency, we blend strategy, creativity, media, Ad-tech and AI to create campaigns that cut through the noise and deliver performance without the waste.

We are proudly crafted to perform and framed for results.

Our services include:

Frame & Focus

Audit. Align. Define.
We dive into your brief, understand your goals, audit your digital presence, and review your current scenario — delivering clear insights and media opportunities to shape the strategy ahead.

📌 Includes:

  • Digital presence audit (Website, SEO, GEO, CRM, content, social)

  • Stakeholder interviews or briefing sessions

  • Competitive landscape overview

  • Quick-win opportunities and media gaps

  • Prioritised roadmap for strategic planning

 

Strategy & Tailor Made Setup

Design the Journey. Build the System.
We build tailored strategies with full-funnel journeys, media mix forecasts, and tracking setups — aligning audience, channels, and data across platforms for scalable performance.

📌 Includes:

  • Audience segmentation & targeting

  • Funnel architecture and channel role definition

  • Media mix recommendation with budget allocation

  • KPI mapping and forecasting

  • Tagging plan, event tracking, and pixel setup (Meta, GA4, GTM)

Launching & Execution

Deliver with Control. Iterate for Growth.
We manage end-to-end media execution across channels, backed by live dashboards and ongoing optimisation — delivering always-on performance through consistent service and expert support.

📌 Includes:

  • Campaign setup and launch (Meta, Google, Programmatic, VOD, Audio, Influencers and more)

  • Flighting and pacing across channels

  • Creative format distribution and testing

  • Campaigns monitoring and adjustments

  • Custom dashboards and transparent reporting

Optimisation & Scaling

Refine, Test, Grow.
We continuously optimize campaigns, creative formats, and media investments using performance data, A/B testing, and budget reallocation — ensuring your growth curve stays sustainable.

📌 Includes:

  • Real-time performance reviews

  • Predictive budget pacing

  • Conversion lift experiments

  • Creative & audience split testing

Creative & Content Systems

We develop high-impact content systems that align with the strategy — covering social, video, banners, native, and more. Our approach blends AI-enhanced workflows with top-tier creative direction.

📌 Includes:

  • Paid media assets & hero content

  • UGC & influencer briefs

  • Dynamic ad templates

  • Content variation mapped by funnel stage

  • User Journey Personalisation

Intelligence & Reporting

Clarity in Every Click.
Through tailored dashboards and reporting cadences, we give full visibility into what’s working and what’s next — turning campaign data into actionable insight.

📌 Includes:

  • Live KPI dashboards

  • Channel & audience insights

  • Action-focused monthly reviews

  • Attribution & incrementality analysis

Our Story

Tailor-made strategy. Creative intelligence. Growth you can measure.

CraftFrame was born from more than two decades of building businesses, scaling media ventures and delivering strong digital performance across the UK, Europe and Brazil.

Founded by Gustavo Morale, a serial entrepreneur, strategist and former CEO who scaled an ad‑tech company to more than 130 million users across nine countries, our mission is to bring that same level of strategic clarity, creative craft and commercial discipline to the businesses we now serve.

We have worked across FMCG, drinks, property, tech, sports, SaaS, beauty, automotive and lifestyle, blending branding, media, data, content and performance into systems that turn smart budgets into sustainable growth.

What makes us different?
We do not overcomplicate. We do not oversell.
We define success together, measure what matters and move budget to what is working, fast.

We are lean, experienced and built to scale your business without the bloat.
If you are a brand with ambition and a product that deserves more reach, we would love to help.

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We Love...

Where innovation meets emotion, partnering with brands in tech, fashion, food & drink, beauty, media, property, and DTC. We love industries that move fast, think bold, and blend culture with performance.

 

Need to move fast? We’re built for it.

Partner with CraftFrame to launch smarter campaigns.
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