At CraftFrame.agency, we blend strategy, creativity, media, Ad-tech and AI to create campaigns that cut through the noise and deliver performance without the waste.
We are proudly crafted to perform and framed for results.
Audit. Align. Define.
We dive into your brief, understand your goals, audit your digital presence, and review your current scenario — delivering clear insights and media opportunities to shape the strategy ahead.
📌 Includes:
Digital presence audit (Website, SEO, GEO, CRM, content, social)
Stakeholder interviews or briefing sessions
Competitive landscape overview
Quick-win opportunities and media gaps
Prioritised roadmap for strategic planning
Design the Journey. Build the System.
We build tailored strategies with full-funnel journeys, media mix forecasts, and tracking setups — aligning audience, channels, and data across platforms for scalable performance.
📌 Includes:
Audience segmentation & targeting
Funnel architecture and channel role definition
Media mix recommendation with budget allocation
KPI mapping and forecasting
Tagging plan, event tracking, and pixel setup (Meta, GA4, GTM)
Deliver with Control. Iterate for Growth.
We manage end-to-end media execution across channels, backed by live dashboards and ongoing optimisation — delivering always-on performance through consistent service and expert support.
📌 Includes:
Campaign setup and launch (Meta, Google, Programmatic, VOD, Audio, Influencers and more)
Flighting and pacing across channels
Creative format distribution and testing
Campaigns monitoring and adjustments
Custom dashboards and transparent reporting
Refine, Test, Grow.
We continuously optimize campaigns, creative formats, and media investments using performance data, A/B testing, and budget reallocation — ensuring your growth curve stays sustainable.
📌 Includes:
Real-time performance reviews
Predictive budget pacing
Conversion lift experiments
Creative & audience split testing
We develop high-impact content systems that align with the strategy — covering social, video, banners, native, and more. Our approach blends AI-enhanced workflows with top-tier creative direction.
📌 Includes:
Paid media assets & hero content
UGC & influencer briefs
Dynamic ad templates
Content variation mapped by funnel stage
Clarity in Every Click.
Through tailored dashboards and reporting cadences, we give full visibility into what’s working and what’s next — turning campaign data into actionable insight.
📌 Includes:
Live KPI dashboards
Channel & audience insights
Action-focused monthly reviews
Attribution & incrementality analysis
CraftFrame was born from more than two decades of building businesses, scaling media ventures and delivering strong digital performance across the UK, Europe and Brazil.
Founded by Gustavo Morale, a serial entrepreneur, strategist and former CEO who scaled an ad‑tech company to more than 130 million users across nine countries, our mission is to bring that same level of strategic clarity, creative craft and commercial discipline to the businesses we now serve.
We have worked across FMCG, drinks, property, tech, sports, SaaS, beauty, automotive and lifestyle, blending branding, media, data, content and performance into systems that turn smart budgets into sustainable growth.
What makes us different?
We do not overcomplicate. We do not oversell.
We define success together, measure what matters and move budget to what is working, fast.
We are lean, experienced and built to scale your business without the bloat.
If you are a brand with ambition and a product that deserves more reach, we would love to help.
Where innovation meets emotion, partnering with brands in tech, fashion, food & drink, beauty, media, property, and DTC. We love industries that move fast, think bold, and blend culture with performance.